This is the 3rd post in Law of Torts, Unit 4 — Business and Reputation Related Torts and Remedies. This post covers two distinct economic torts, injurious falsehood and negligent misstatement, both of which protect a person's economic or trade interests against loss caused by false statements.
Not every harmful false statement is an attack on a person's reputation. A statement can be entirely false and cause serious financial loss without saying anything derogatory about the plaintiff personally — for example, falsely announcing that a thriving business has shut down, or falsely claiming that a trader's goods are someone else's. Equally, a statement need not be a deliberate lie to cause economic harm; a careless, honestly-given piece of advice or information, relied upon by someone the speaker should have expected to rely on it, can cause a serious financial loss even though nothing dishonest was said. The law of torts addresses these two distinct situations through two separate doctrines: injurious falsehood, which protects trade and property interests against maliciously false statements, and negligent misstatement, which allows recovery of pure economic loss caused by careless (as opposed to malicious or fraudulent) misstatements made within a special relationship of reliance. This topic explains both torts, their essentials, how each is distinguished from its neighbouring torts, and how they differ from one another.
Injurious falsehood — also known as trade libel, slander of goods, or malicious falsehood — is the tort of making a false statement about the plaintiff's business, goods, property, or trade interests, maliciously, which causes the plaintiff actual pecuniary loss. Unlike defamation, injurious falsehood does not require the statement to be defamatory of the plaintiff personally; it can be entirely complimentary or neutral about the plaintiff's character and still be actionable, so long as it is false, malicious, and causes financial loss by disparaging the plaintiff's goods, business, or title to property.
The essentials of injurious falsehood are three. First, the statement must be false — a true statement, however damaging to the plaintiff's trade, gives no cause of action. Second, the statement must be made maliciously — meaning with knowledge of its falsity, or with reckless indifference to its truth, or for some improper or dishonest motive going beyond fair competition; malice is central to this tort in a way it is not to defamation, because a merely careless or honestly mistaken statement about a competitor's goods does not, without more, amount to injurious falsehood. Third, the statement must cause the plaintiff special (actual, pecuniary) damage — general loss of business or custom traceable to the false statement is sufficient, and the plaintiff need not always identify specific customers who were lost, provided the loss of trade generally is proved to flow from the falsehood.
Ratcliffe v Evans (1892) — Queen's Bench Division.
Facts: The defendant published a false statement in a newspaper that the plaintiff, who carried on business as an engineer and boilermaker under a trade name, had ceased to carry on that business. The plaintiff sued for the resulting loss of trade, but was unable to name specific customers who had withdrawn their custom as a direct result of reading the false statement — the loss took the form of a general falling-off of business.
Holding: The court held that where a falsehood is of a nature likely to produce, and does produce, a general loss of business, as distinguished from the loss of specific customers, it is not necessary for the plaintiff to prove loss of custom to particular, named individuals. General evidence of a decline in trade following the publication, and reasonably attributable to it, is sufficient proof of special damage in an action for injurious falsehood. This case established that the "special damage" required for this tort can be proved by evidence of general trade loss and need not be pinned to identified transactions with identified persons, recognising the practical difficulty of tracing exactly which customers were dissuaded by a false and malicious publication. A full standalone Case-Law post on this decision is available in this unit's Case-Law list.
Injurious falsehood is distinguished from defamation in that defamation protects personal reputation — the esteem in which the plaintiff is held by others — while injurious falsehood protects economic and proprietary interests in trade, goods, or property, without necessarily reflecting badly on the plaintiff's character at all. A false statement that a shop has permanently closed down injures its trade without saying anything defamatory about the shopkeeper personally; such a statement is actionable, if at all, as injurious falsehood rather than defamation.
Negligent misstatement is the tort by which a person who carelessly gives false or misleading information or advice, in circumstances of proximity that create a special relationship of reliance with the recipient, is held liable for the pure economic loss suffered by the recipient in reasonably relying on that information or advice. Historically, the common law was reluctant to allow recovery for pure economic loss (that is, financial loss unaccompanied by any physical injury to person or property) caused by mere negligence, on the ground that such loss was too remote, too easily manufactured, and potentially unlimited in scope. Negligent misstatement is the doctrine that carved out an exception to that reluctance, permitting recovery of pure economic loss where a sufficiently special relationship exists between the parties.
The essentials of negligent misstatement are: first, a special relationship of proximity between the maker of the statement and the person who relies on it — this typically arises where the maker possesses or claims to possess special skill or knowledge, and knows, or ought reasonably to know, that the statement will be communicated to and relied upon by the plaintiff for a particular purpose. Second, a duty of care in making the statement — the maker of the statement, having assumed responsibility for the accuracy of the information in that special relationship, owes a duty to take reasonable care in ensuring the statement is accurate. Third, breach of that duty causing the plaintiff pure economic loss — the plaintiff must show that the statement was inaccurate through the maker's want of reasonable care, that the plaintiff relied on it reasonably, and that this reliance caused financial loss.
Hedley Byrne & Co Ltd v Heller & Partners Ltd (1964) — House of Lords.
Facts: The plaintiffs, an advertising agency, were about to extend substantial credit on behalf of a client to a company called Easipower Ltd. To check the client's creditworthiness, the plaintiffs asked their own bank to obtain a credit reference from Easipower's bankers, the defendants. The defendants gave a favourable reference regarding Easipower's financial position, but expressly headed the reference "without responsibility." Relying on this reference, the plaintiffs extended credit to Easipower, which subsequently went into liquidation, causing the plaintiffs substantial financial loss. The plaintiffs sued the defendant bank for negligence in giving an inaccurate reference.
Holding: The House of Lords held that, in principle, a duty of care can arise in respect of negligent statements causing pure economic loss, where there exists a "special relationship" between the parties — that is, where a party possessing special skill undertakes, quite irrespective of contract, to apply that skill for the assistance of another person who relies on that skill. This overturned the older position that no duty of care could ever arise for negligent words causing purely economic loss, and it laid the foundation for the modern law of liability for negligent misstatement. However, on the facts of the case itself, the defendants were held not liable, because the reference was expressly given "without responsibility" — this disclaimer was effective to negate the assumption of responsibility necessary to found a duty of care, and the plaintiffs' claim accordingly failed despite the general principle being established in their favour. A full standalone Case-Law post on this decision is available in this unit's Case-Law list.
Negligent misstatement is distinguished from the tort of deceit in that deceit requires proof of fraudulent intent — that the defendant knew the statement was false, or was recklessly indifferent to its truth, and intended the plaintiff to act upon it — while negligent misstatement requires only carelessness, with no fraudulent intent whatsoever; an honestly, but carelessly, given piece of wrong advice can found liability in negligent misstatement even though it could never amount to deceit. It is distinguished from ordinary negligence causing physical damage in that it specifically addresses pure economic loss, a category of loss that the common law historically refused to compensate through negligence at all, absent an accompanying physical injury; the special relationship of proximity and voluntary assumption of responsibility, recognised in Hedley Byrne, is what justifies extending the ordinary negligence principle into this otherwise excluded category of loss.
Although both torts protect economic interests through the medium of a false statement, they differ sharply in their underlying rationale, mental element, and the kind of relationship between the parties that the law requires.
| Point of Distinction | Injurious Falsehood | Negligent Misstatement |
|---|---|---|
| Mental element required | Malice — knowledge of falsity, or reckless indifference to truth, or improper motive | Mere carelessness — no dishonesty or improper motive required |
| Relationship between parties | No special relationship required — statement may be made to the public or to third parties generally | A special relationship of proximity and reliance is essential |
| Nature of interest protected | Trade, goods, or property interests, typically disparaged by a statement made to third parties about the plaintiff | Pure economic loss suffered by a person who directly relied on inaccurate information or advice |
| Who is harmed | The plaintiff, whose goods, business, or property is disparaged, even though the statement is addressed to others | The plaintiff, who is the direct recipient of the statement and who relies on it personally |
| Damage required | Special (actual, pecuniary) damage, provable by general trade loss | Pure economic loss caused directly by reliance on the statement |
A rival trader falsely and maliciously tells several wholesalers that a competing furniture manufacturer has gone out of business, knowing this to be untrue, in order to divert their orders to himself. The manufacturer's overall sales fall sharply as wholesalers stop placing orders, though it cannot identify every wholesaler who was misled. The manufacturer has a valid claim in injurious falsehood: the statement was false, made maliciously (with knowledge of its falsity and an improper motive), and caused special damage in the form of a general decline in trade, which under Ratcliffe v Evans need not be traced to specifically named customers. In a separate scenario, an accountant carelessly certifies a company's accounts as showing a healthy financial position without properly verifying the figures, knowing that a specific investor is relying on the certified accounts to decide whether to invest. The investor, relying on the certification, invests and loses money when the company turns out to be insolvent. The investor has a valid claim in negligent misstatement, since a special relationship of reliance existed, the accountant owed a duty of care in certifying the accounts, and the investor suffered pure economic loss through reasonable reliance on the negligently prepared certification.